SEO, or search engine optimization, generally refers to optimization at the development level, including effective meta tag utilization, priority HTML tags, using valid code, and other built-in coding features that search engines use when indexing a website.
Organic SEM, or search engine marketing, consists of taking advantage of the free tools available on the internet to boost a websites visibility, inlinks, and traffic. Web 2.0 has provided the tools needed to create invaluable "buzz" and word of mouth marketing using free social networking sites, social bookmarking sites, video sharing and more.
Organic SEO & SEM
Organic SEO is short for Organic Search Engine Optimization. It means creating or improving a website at the development level so that it utilizes all built-in, or organic, search engine features.
Organic SEM, or Organic Search Engine Marketing, is the practice of taking and optimized website and utilizing all of the organic, or free, advertising tools available with web 2.0. This includes social networking, blogs, video sharing, social bookmarking and more.
What our Organic SEO/SEM Service includes
There are many methods to achieve great Organic SEO, and we believe we've devised a formula, based on a few key principles, that will help boost any non-sponsored website in search engine rankings. Our formula is based on the following key elements:
- In order to be effective, Meta Tags must be used correctly, correlating well to the subject matter of the page
- The Quality of inlinks (links to your website) is more important than the quantity in the eyes of search engines
- Website Content must be kept fresh, unique, and updated frequently; Stale websites will drop in ranking
- Utilizing today's Web 2.0 Market is key to creating buzz about you and your website
There are many ways to achieve each of these key elements, and we utilize every one of them to bring you more traffic. We know how to create fully optimized pages, using proper meta tag creation, accurate image descriptions, active content, and more. We analyze your competitions inlinks and meta tag relevancy, and design your pages to compete. We go a step further and provide interactive methods that will boost your sites ranking and popularity, such as blogs, guestbooks, javascripts, and more. Below is a summary of how we organically optimize and market your website:
Your web pages are "crawled" by search engine robots using complex algorithms to calculate the relevancy of your website. Search engines look for specific elements within each page, such as page title to page content correlations, keywords, descriptions, certain HTML tags and more. Part of Organic SEO is creating content that correlates well to your meta tags. This includes verbiage, outbound links, image descriptions, use of certain HTML tags that have precedence over others, proper embedding of flash elements, files names, and more.
Meta Tags are sometimes regarded as less important in gaining ranking; however, nothing could be farther from the truth. The fact is that Meta Tags are often used improperly, resulting in penalties from the search engines. Often, meta tags are overloaded with irrelevant content, which works against the page in terms of ranking. We use proper design methods, and analysis tools to create relevant tags that work for your site so your pages.
We submit your website to approximately 200 search engines, from those commonly used to those with smaller followings. This ensures your site is indexed in every search engine and directory in the US.
Inlinks are links from other websites to your website. Inlinks are one of the key methods for gaining ranking on Google. It is important to have quality inlinks so as to appear as an authority of your particular topic in the eyes of the search engines. A long-standing website, with a lot of traffic will inevitably have a large quantity of inlinks, and this is what Google and other search engines look for. They want to rank the most qualified sites first. We analyze your competitions's inlinks and try to get you similar inlinks.
Search engines favor sites with content that is updated frequently. We can setup your pages to read in RSS feeds (Really Simple Syndication) to add a little freshness to your site. RSS feeds are XML or textual feeds produced by others (Yahoo!, MSN, blogs, and countless others), covering infinite topics. The most commonly used RSS feeds are news headlines. For example, as a subscriber to a particular news feed, you can read in the latest headlines with an RSS reader, and have them appear on your website. As the headlines change, so does that content on your site, thus adding a little fresh content.
* RSS feeds are not appropriate for all sites, and may not be as effective on sites that are already updated frequently by other means. RSS feeds may be omitted from certain websites, decided on a case to case basis.
By providing an interactive area on your site, you are giving your viewers a method to promote your website for you. Applications such as blogs, forums, and guestbooks allow your viewers to talk about your site and/or subject matter, create links to and from your site, add to your content, keep your site fresh, and so much more. Such applications aid immensely in search engine rankings because they create "buzz". Granted, apps like blogs and forums require moderation and activity from you, but the benefits are immeasurable.
YouTube is a powerful, and free way to advertise your website. We create motion graphics that work as graphical commercials to promote your business and website. Not only can your business and website potentially be viewed by millions, it creates more inlinks and more buzz about you subject matter.
Social community websites, such as MySpace and FaceBook, provide a free advertising platform for your business. Even if you are not the type to remain active on such websites, just having a profile and page helps promote your business and website by creating more inlinks, and reaching more viewers.
Well, they stem from our company name. Jessica Miller, our founder and lead designer, chose the name Corvus as an homage to her favorite types of birds (those of the genus Corvus). Jessica gets a lot of her inspiration from nature, particularly wildlife, and wanted to incorporate her love of nature into her business life. This often shows in her design style, which has been described as "organic" and "ethereal".
