Project Type: Branding • Website • Collateral
Located in San Francisco, California, Bon Appétit Box is a fantastic company started by two French entrepreneurs with a passion for gourmet food. Bon Appétit Box offers subscription and gift boxes filled with the finest French gourmet offerings. The boxes represent different regions of France, as well as particular customs of the French culture. It’s a fun culinary endeavor that offers something for everyone.
As a new venture, Bon Appétit Box needed branding, collateral, and an ecommerce website that reflected their French roots and gourmet items.
For the design, Bon Appétit Box wanted their primary color to be a single red with a slight orange undertone. We initially went with Pantone colors, but with the large number of print items, we ultimately decided on CMYK for cost reasons. We spent quite a bit of time scouring color theory and swatch books, sampling various color combos, and adjusting the final hue to just the right RGB and CMYK levels.
Moodboards were used to define the look and feel of the brand and collateral items. Elements such as gingham cloth, wine corks, French farmer’s markets, lavender fields, cafes on cobblestone sidewalks, Parisian carousels, and more were used to create the French ambiance. And the most iconic French structure, the Eiffel Tower, was integrated into the logo for instant recognition.
Once we defined the digital landscape, we used this chosen design direction to create business cards, a keepsake presentation box, product inserts, postcards, purchase certificates, and, of course, the website.
The website has several features for purchasing single and subscription boxes, as well as promoting gifting of Bon Appétit Boxes. Users can purchase single boxes or opt for a monthly subscription at a discounted price. For gifting, we created the ability to send boxes directly to the recipient’s address, along with a branded note card with a personal message. And when gifting a Bon Appétit Box for delivery at a future date, the user can download a free, branded purchase certificate (PDF format) to present to their giftee before the first box arrives.
We also provided extensive copy writing services, in-depth SEO, social media follower augmentation, and digital art and photo editing.
We are super happy to have been chosen by Bon Appétit Box to bring their branding, packaging, and website life – it’s a truly wonderful product and one of our absolute favorite projects to date.
Zoé & Bertrand, Bon Appétit Box’s founders, were kind enough to send me one of their delicious boxes for my birthday, and let me tell you, they are awesome! Super delish French foods you simply cannot find here in the US. I also sent my friends and family Bon Appétit Boxes for Christmas, and they were a huge hit. Everyone just loved the thoughtfulness of the packaging, and Zoé & Bertrand’s French culinary vision. If you’re looking for a unique gift, check out their website and give them a try.