Project Type: Branding • Website
“Green” is what Global Concepts is all about. In fact, we were “green” long before being eco-friendly was a way of life. We believe that it is our responsibility to protect the environment for future generations.
Global Concepts approached us to redesign their rather outdated website and refresh their logo. Having a quasi-brand in place already, we kept GC’s red and white color scheme, but brightened the primary red hue a bit. The vivid red and crisp white contrast lends a modern feel, reflective of the furnishings GC offers.
The main focus with GC’s website was updating the user interface and user experience through content re-organization. We needed to make apparent several key elements that weren’t obvious in the previous site, including GC’s commitment to the environment, the extent and range of their product lines, available educational discounts, free shipping costs, and promotion of GC’s delivery, installation, and space planning services.