Project Type: Branding • Website • Collateral
Zoo is a forthcoming vineyard and wine label located in the heart of California’s wine country, Paso Robles. Zoo offers exclusive and limited edition specialty wines of the highest caliber.
The brand and label designs break the norm of your typical wine-centric business. Zoo is fun and approachable, yet deeply rooted in California’s first-class viticulture industry.
Zoo wanted a non-stuffy, fun identity that embodied the variety and chaos of the natural world. With a name like Zoo, we ran wild with the idea of incorporating California’s wildlife into the packaging and label designs. The bold, uninhibited branding design reflects the spirit of the label itself.
We chose California native animals for the illustrative components, all of which are near and dear to the hearts of Zoo’s founders. Coyotes, turkey vultures, rabbits, boar, goats, elk, black bears, egrets, fox, and octopi, to be exact, were specifically chosen to form the “zoo” for which Zoo Vineyard was named.
The website was designed and developed specifically for online purchasing and subscription and management of Zoo’s wine club. Shipping is fully compliant with US state laws, and ineligible customers are prevented from making purchases in violation of said laws. Law-compliant gifting options are also available, including recurring wine club memberships and individual wine selections.
For promotional purposes, we also designed bold stationery, and reusable cloth gift bags with Zoo’s signature nature illustrations printed throughout.
Zoo Vineyard is planning a monumental Grand Opening in the very near future.